If you have a business and don't have a website don't worry you can still advertise your business locally through google ads. You can use your google my business profile to run ads. If you don't have a GMB(google my business) account you can easily make one by visiting https://business.google.com/locations. Now let's take a look at how are we going to run google ads step by step:
SETUP GOOGLE ADS ACCOUNT
You can create google ads account using any videos on YouTube as there are lots of tutorials available. Or you can follow these steps as wells
Visit https://ads.google.com/home/ and select start now
Google ads will tell you to create campaigns first but you can select create an account without campaigns
Fill in your details like country, billing currency & time zone.
After you see google ads interface as below, Go to billing setup from tools & setting and add payment methods for your ad account.
SETUP YOUR FIRST CAMPAIGN
For running campaigns with no website, we need to run smart campaigns. To select smart campaigns follow these steps:
1. Select create new campaign from your ad account
2. Then, Select “create a campaign without objective”
3. Now Select Smart campaigns from campaign type
4. Use your business profile detail which will be automatically available to you
5. Select your advertisement objective as per your needs (phone calls, local store visits or engagements)
6. Now you need to write 3 headlines & 3 description which will be shown in your ads
7. Add relevant keywords that your potential customers might be searching
8. Add your location(you can use “Advertise Near Me” and add radius from your location)
9. Select a budget that you can afford. Google requires you to add daily budget but you will be billed monthly or when you reach your threshold amount.
By following the above steps you can create google ads campaign without website. Make sure you create your Google My Business profile by adding all the necessary information & use all the tools google provide. Then You will be able to track “Phone calls”, Get Directions”, “Appointment booking”, “Other Local engagements” and more.
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