Case Study: Lead Generation Module by Crabs Marketing

Lead Generation Module By Crabs Marketing

Leads Generation is a vast field & many new techniques have been tried & tested over the past few years. In this article we are going to disclose what we have done for our clients which has helped significantly. Remember that every business has its own needs & should create it's own lead generation funnel. But you can choose the general concept & techniques from this article.

Step 1: Of course it’s to know your target audience

Step 2: Setup leads generation form

Step 3: Website Tracking

Step 4: Landing page with irresistible offer

Step 5: Setup & Run Ad campaigns

Step 6: Analyze & Improve

Don't worry, we'll go through each step one by one, and tell you how we are generating leads for our clients.

KNOW YOUR AUDIENCE

The first step before starting any marketing work, you need to know your ideal audience. The things that you need to know about your audience are:

-In which platform is your ideal audience? FB, Instagram, Google Search, Linkedin

-Ideal age group, location, Interests, employment

-Do your ideal audience immediately contact you if they are interested?

We try to get all the information about your ideal target audience as we might be targeting to wrong audience which will be almost impossible to get results. We try to spend more time learning your ideal audience as it's the most important aspect not just for lead generation but for your overall marketing & business decisions.

LEAD GENERATION FORMS

The next step after creating your target audience is to create a medium through which we are going to get the leads. We have seen great results after including chat plugin to our client's website and we recommend that the first initial chat with your leads takes through chat. Contact forms is also another great way to generate leads & continue to follow up through email or phone call. Below are the steps that we had taken before & were successful in generating leads.

Step 1. Integrate & configure chatbot in website( We recommend Tawk.to as it’s free version is best)

Step 2. Also include contact form to provide flexibility for potential leads to contact us

Step 3. Integrate appointment scheduling system for our potential leads to book appointment (we recommend calendly as it’s easy to integrate also available with free plan)

Step 4. Start conversation with your leads through chat & lead them towards appointment booking.

We have helped most our clients using the above steps. We highly recommend to use at least 2 lead generation methods (contact form or chatbot) which will increase chances for getting leads & appointment booked.

WEBSITE TRACKING

After setting up leads collection setup, we always make sure that all the necessary tracking setup is done. what sort of mertics should you track depends on your business goals. The most important metrics that every businesses should know are:

1. Average User Engagement Time

2. Website clicks & page visits

3. Pages from which most visitors leave your website

4. Conversion rate (How many people convert when 100 people visit your site?)

Proper tracking & analysis of websites has become one of the most important part of marketing in this online world. Every businesses should know How audience are engaging with your business? There might be issues in websites or message delivery or your pricing. knowing all these information will help business to understand more about their customer's journey.

LANDING PAGE WITH IRRESISTIBLE OFFERS

Landing page is also one of the most important aspects that should be created properly as its the page where your targeted audience comes after clicking on ads. Exactly what should be included in landing pages? We'll provide our list that we include in every landing page we build. Those are:

1. “Clear Message” in the heading about your business

2. Your Business offers or deals

3. Short Introduction about your company
4. How your company works
5. Customer reviews
6. Lead Generation Forms

We try to create simple layout landing pages with clear-cut message to visitors. Businesses should focus on improving their offers. Try to create such offers that if people miss this opportunity they must feel dumb about it. These days money-back guarantee offers has become one of the most effective offers for generating leads & sales.

SETUP & RUN AD CAMPAIGNS

Before running ad campaigns the first thing that we need to do is to create persona of our ideal customers. Based on this persona we need to choose the best platform that is suitable for your business. Some business may be more profitable on Meta platforms while some may be in google or LinkedIn.

In 2023, while most business are advertising, we recommend to our clients to implement multi-channel advertisement strategy. We have seen great results using Google & FB ads simultaneously.

ANALYZE & IMPROVE

Marketing is all about analyzing, testing new strategies & improving. It don't matter how good your offers are or how impressive your ad campaigns are running, there will always be room for improvement. Marketing is a changing industry, there will always be new opportunities for every business to take advantage of, we as marketers have to make sure that your business is in-front of the current strategies that other businesses are adopting.