Let’s be transparent here, Organic reach is nearly dead. In today’s world organic social media growth is highly competitive & nearly impossible for most businesses. We are not taking away organic growth potential but at this point of time its minimal.

Paid Social Media overview

Any post that you see which has “Sponsored”, “Ads” or “Promoted” are paid social media. Due to low organic reach, most marketing strategies use paid social media to showcase their business to targeted audience for specific objective.

These are the objectives that we can choose for paid social media:

• leads generation,
• Website or App purchase,
• Brand awareness,
• Post or Page Engagement
• Getting traffic to website
• Phone calls
• Messaging conversation

You can also create custom goal/objective as per your business needs.

Also you have detailed targeting option where you can target your ideal customers, retarget to your website, app visitors or retarget your most engaging audience in your social media pages and more advance targeting options.

Why you should use Paid Social Media?

• Increases brand awareness but 5X more effective than organic medium
• You can implement data driven approach where you can collect data & use those data to based your future marketing campaigns or business decisions
• More advance targeting options available to target your ideal customers
• Bring more reach hence getting more leads or purchases for your business
• To Boost specific contents which your audience enjoys which helps in improving brand image
• Provide great insights about your potential customers or clients

For all these reasons, most business include paid social media in their marketing strategies and it has been proven beneficial to almost all business if done properly. Paid social media will be most effective from early days for startups, ecommerce businesses & local businesses.